President Donald Trump is continuing his push to build an international reputation for his business success, even as his administration is battling allegations of rampant corruption.
And the White House is seeking to turn public relations into an economic pillar in a country where it’s become a source of bipartisan frustration.
The president, in recent weeks, has sought to build his brand as a businessman with a strong public image by employing a mix of public relations strategies, a move that has brought him the attention of the United Nations.
On Wednesday, Trump signed an executive order that requires the United States Agency for International Development (USAID) to “develop and maintain a public relations program that is free of partisan bias, bias, or any other form of influence, and that promotes the principles of inclusion and inclusion in international relations, particularly when it comes to promoting and promoting America’s image as a country that promotes democracy, human rights, and economic prosperity.”
In a White House news release, the president said he was issuing the order to “create a world-class public relations team that is dedicated to promoting America as a nation of opportunity and a champion for human rights.”
But critics say Trump’s public image has become increasingly toxic, even at a time when the president is facing allegations of his administration’s links to Russia, which U.S. intelligence agencies say interfered in the 2016 election.
And he has been criticized by Congress for using the same PR tactics in his own White House, including a tweet in January that he had tweeted out that he was “trying to get my hair cut by a pro-Kremlin fighter.”
The executive order seeks to put a “new emphasis on creating a transparent, positive and inclusive government,” according to the news release.
But the agency is also “committed to ensuring that all employees of USAID have a consistent, positive, and authentic public face that is not influenced by partisan considerations or political ideology,” according a statement from the White the president issued Wednesday.
USAID has long faced criticism from some in Congress for its ties to Russia.
In 2011, the agency sued the Trump Organization, saying that its public relations efforts were “tantamount to promoting Russian interests in the United