The NFL has always been a team sport, and while there’s still plenty of talent in the league, the competition is tougher than ever.
The league’s best players are now more important than ever, and it’s not just the stars that are changing.
Donovan Publicity, a sports marketing firm based in New York City, took the NFL by storm when it launched its brand last year.
The company’s marketing campaign was so successful, in fact, that the league has since invested in it as a subsidiary.
In 2018, it was a new-look team that won the NFC East title, and in 2020 it made a splash by signing former Giants receiver Sterling Shepard.
The New York Times wrote that “the company’s reputation, as well as that of its clients, was at stake.”
It’s hard to pinpoint exactly how public relations has changed the NFL, but it’s obvious it has changed.
After all, there are no NFL teams that are not still trying to find ways to keep the game on the road.
A New York-based sports marketing company called Donovan Public PR has been doing just that.
It’s an imprint for the New York Giants, and its work with the NFL has been pretty amazing.
They hired the former New England Patriots head coach Bill Belichick as its president in 2015, and now they’re bringing in former New York Jets coach Rex Ryan as the new head coach of the team.
In January, they launched an interactive advertising campaign with the help of New York University’s School of Visual Arts.
They also launched a website that was meant to help fans find a team’s home stadium.
This year, the company has also launched an app called the New England Guide that lets fans see a rundown of the home team’s current stadium and other relevant information.
As the Giants have been rebuilding, the New Orleans Saints have also invested in the brand, signing former Jets head coach Rex Grossman.
But it’s the New Jersey Devils who have made the most impact.
Last year, they hired Donovan to work on their digital marketing, with help from the NFL and NFLPA.
The Devils had a similar plan with its digital advertising, but their approach was different.
The NFL is now looking for a digital partner who can help build a digital marketing strategy that will keep the team connected with fans and create a better, more engaging experience for fans and players.
This is exactly what the Devils have been doing.
They partnered with New Jersey-based digital agency SONIQ, who worked with the New Hampshire Devils to develop an interactive and brand-based advertising campaign that includes a live stream of the New Zealand national anthem.
It also includes interactive maps of New England, including an interactive tour of the Devils’ stadium.
And while the team is not currently using the app, they’ve partnered with SONQI to continue to build an online experience that will connect the Devils with fans across New England and the state.
The goal of the partnership with SONSIQ was to give the team a place to showcase its brand and help it reach out to fans who may not otherwise have a way to interact with the team, according to Adam Wurster, the team’s VP of marketing.
“It’s been awesome to work with them, and we’re excited to continue working with them,” Wurter told ESPN’s Field Yates.
“They’re very skilled at this type of marketing and they have an incredible track record.
They know what they’re doing, and they’ve done it with great success.”
Donovan Public also worked on the Saints’ digital campaign for a few years before it was purchased by the New New Jersey Nets, and Wursten says they’re always looking for opportunities to collaborate with other teams.
“There’s always something new, and I think we have a good relationship with all of our partners,” he said.
“We have the same mission, and this is the next phase of our business.”
That mission has been to build a sustainable and growing digital marketing business that’s been built around the New Era.
In the first two years of the league’s existence, the league had over 20 digital marketing companies.
Today, there’s over 120.
Donovan and its partner, SONSQI, are one of the few that have managed to stay true to that mission.
The brand is the foundation of everything they do, and there’s a real desire among the fans to see their team thrive.
The team’s relationship with fans is the key to their success.
For example, the Devils recently opened a new locker room for fans to wear a jersey with a personalized message.
That’s how fans get involved.
Fans who follow the team on social media are able to follow players and teams on Instagram, and even get in on the action.
The locker room was also a big part of the Saints strategy with the 2017 season, and fans have been enjoying the experience since.
Fans have been excited to see players go into the locker room during training camp