In this video, Professor Eoin O’Dowd from the University of Ulster and Associate Professor Stephen Doyle from the Department of Public Relations at the University is joined by Professor James O’Brien, who is a member of the Executive Board of PR consultancy firm, Public Relations Consultants (PRC).
They discuss the importance of a balanced approach in public relations and how to navigate the challenges of the public relations industry.
They also discuss the advantages of having an outside PR company in your portfolio and the pitfalls of relying solely on one.
In their final discussion, they highlight the benefits of being able to share data with others and the challenges associated with the use of social media, which they hope will help to inform the public’s understanding of the world and the state of public relations.
More information: https://www.unir.ie/public-relations/prc/index.html