In the midst of the Great Recession, PR agents were left scrambling to find creative ways to survive.
Here’s how you can find a job in the entertainment sector and get noticed.1.
Start in New York.
Many agencies are located in New Jersey, Pennsylvania and Virginia.
The city is an easy place to get started and is home to the largest concentration of public relations firms in the country.2.
Look for local agencies.
The first step to becoming an agent is finding the right agency.
Some agencies are based in smaller cities and are more likely to have a larger staff and have a more international presence.3.
Learn what it takes to get your foot in the door.
Agents must be able to write compelling stories and provide excellent customer service, both of which are essential to an agency’s success.4.
Work from home.
This can help with flexibility, as many agencies will offer scheduling and office hours as well as a weekly or biweekly call with a potential client.5.
Look at your city.
Most agencies will have their offices in a city that is in a competitive market, but agencies should be able get by in a smaller city that has a diverse population and is still growing.6.
Take on projects on your own.
You don’t need to be an agency veteran to start a PR agency.
There are plenty of agency-related opportunities that can be undertaken on your home or with a client.7.
Take a break.
While it is still difficult to find a full-time job in New England, there are some creative ways that you can relax and take a break from the pressures of the industry.8.
Create your own portfolio.
You can also create your own content to showcase your work.
This will help you land a freelance gig and help you attract potential clients.9.
Become an independent contractor.
An agency can provide a unique perspective to clients, while at the same time it can also be used as a way to make extra money.10.
Be a creative thinker.
The agency can help you come up with creative solutions to problems that are in front of you, such as marketing campaigns, social media campaigns, or even creating new products.
Read more about the industry here.