about the obsidian company article Public relations is a dirty word in the world of public relations firms, and it’s hard to get a good profile of an obsidian PR firm out there.
And yet, the media loves to do it.
The public relations profession is still relatively young, and its ranks are growing fast.
But with a growing number of companies like obsidian, who knows what can be accomplished with this expertise?
The best advice we can give to aspiring public relations professionals is to be yourself.
To be yourself is to put yourself in the shoes of a public relations person, to imagine the job description of a typical PR professional.
Ask yourself these questions: Do you know the basics of public affairs, the basic functions of PR, the basics that people do in public affairs?
Do you know what a PR agency is, how they work, and what it takes to run a PR campaign?
Is it the right time to start a PR company?
Do you have the time and resources to hire a PR professional?
And then, do you know when to start, and when to stop?
In other words, to be you, you need to have the skills and know-how to run public relations campaigns.
And then you need someone to talk to about it.
For more information about public relations and media relations, visit the PRPedia and PR 101 web sites.
The Globe and Mail has been publishing profiles of people who work in the public relations field for more than 30 years.
For more on the history of public service, visit our public service section.