A new public relations book aims to help actors “learn to work with their public relations team” to help them “create a compelling and compelling story”.
But what exactly does that mean?
How do you create a compelling story, and how do you do that effectively?
And why should an actor take on a public relations role?
Public relations experts can help to answer those questions and more.
BBC News: What are the basics of public relations?
What do publicists and PR people do?
What is public relations (PR)?
How can I be part of it?
What are the public relations techniques used?
What do public actors need to know?
What are they supposed to do?
Public Relations 101: The essentials of PR for actors and storytellersThe book is written by Professor Peter Pansare, who also runs the public engagement consultancy AVAIS.
He has worked as a publicist and public relations consultant for companies such as IBM and Nike.
He is a consultant to a number of television networks, including BBC News and ITV.
He also co-authored the book PR 101: A Primer on Public Relations.
BBC World Service: How do I become a public service journalist?
What can you learn from public service journalism?
What public service roles do you have?
How can I become an advocate for my profession?
What would a PR agency do for you?
Public relations is the art of influencing people.
The goal of public service is to engage with people and influence their attitudes.
Public service journalists are often public intellectuals who work with governments and public organisations to promote their public policy goals.
BBC Radio 4: How to get a job in public relations BBC World News: How can public relations help you get a new job?
What does a public affairs job entail?
What roles can public servants do?
How can they be effective in the public sphere?BBC News: Is public relations a new career path?
BBC World Services: Public relations education BBC World Affairs: The basics of PR What does public service mean?
What role do public servants play in the community?
How do you know when someone has the right experience?
What’s the difference between public service and public affairs?
What is a public servant?BBC World Service