NHL players have a collective responsibility to promote the sport of hockey as well as the players on the ice, according to a new NHL public relations report.
The report, titled “Rising in Demand: Hockey’s Growth and Fans’ Interests,” notes that players and fans continue to value the importance of the game and that hockey is a great way to raise awareness and support the team and players.
The report notes that there has been a 20% increase in ticket sales and that the demand for tickets to games has increased in line with the increase in fans.
The demand for ticket to the 2017 Stanley Cup Finals in St. Louis was up 12% compared to last year, and attendance at the 2018 and 2022 Stanley Cup finals increased 13% and 11%, respectively.
In addition, fans are more likely to attend games when there is a high-profile event like the Stanley Cup Final, according the report.
In a similar report released earlier this month, the NHL and NHLPA outlined a commitment to providing the fans with a more personal, engaged experience on the rink.
The players also agreed to include an on-ice media platform that would be focused on player and player interaction with fans.
This new report is a follow-up to the last, released in September, which was focused on a desire to continue building relationships with the fans and to improve the player’s personal brand.
The NHLPA is also working with the NHL on a plan to improve on-court relations.
It is not clear what changes will be made in the next few months, but the goal is to provide a better experience for fans in 2018 and beyond, the report states.