Ivy League public relations graduates are in the driver’s seat in the public relations industry, according to the 2017 edition of the Ivy League Public Relations Journal.
This year’s Ivy League publication ranks the top 20 public relations executives according to their revenue, market value, market share, and their number of clients.
In all, Ivy Leagues public relations alumni earned $1.7 million in compensation, while the top 5% of Ivy Leaghers earned $3.5 million.
“Ivy Leaguer” was chosen as the top ranking because the Ivy LeAGs annual report and its recommendations are published by the Ivy Association, a 501(c)(3) nonprofit.
“We think of public relations as a craft.
But it is also a profession that involves both hard work and determination,” said James D’Amico, the executive editor of the publication.
“I think this is a testament to the fact that a lot of these people really are dedicated and passionate about what they do and their desire to make a positive impact.”
The top 10 public relations professionals in the IvyLeague are:John R. Eaves, founder and CEO of Public Relations for America; David C. Fitch, executive vice president and president of Public Affairs, Inc.; Mark Fischbach, director of public affairs for the Association of American Universities; Robert M. Jankowski, director and co-founder of the National Association of Realtors; and Thomas C. McGowan, president and CEO, Public Affairs Corporation of America.
The top 20% of publicists and public relations firms also made up the top 10% of the top 250 publicists, according the 2017 annual report.
The IvyLeague Public Relations Association also publishes a quarterly public relations book, The Art of Public Opinion, a collection of essays and research that describes the history and practice of public opinion research.